Cases
Trimb / Propyless
Skin care
We wanted to highlight a feeling and attitude in the Propyless brand. A solution that shows the product’s Why and quickly connects it with the target group’s – the dry ice’s’ needs.
Trimb / Hydrokortison
The summer torments
The competition for the summer is fierce for sunscreens and mosquito repellents, as well as cosmetic brands or more medical products. Therefore, we gave Hydrocortisone a clear identity that quickly explains why the product exists – and how it can facilitate the target group’s everyday life.
Företagsuniversitetet
The desire to learn is always there
No matter where you are in life and working life, the desire to learn is always there. We turned that insight into a new Why for one of Sweden’s largest training companies. A Why which then formed the basis for a new advertising concept, a new graphic identity and tonality in both print and digital channels.
Hella
Bright roads save lives
Hella sells extra lights of various kinds. But their Why is bigger and more important than that: Hella makes sure our roads are bright. And bright roads save lives. We transformed that idea into the campaign Fight against the Dark. Through åf material and web videos, the call spread across Sweden.
Nestlé Health Science / MiniMax®
Everyone deserves a good start
The first step. The first friend. The first day of school. Children are involved in a lot and with a good start, the continuation becomes so much easier. This applies to everything in life, regardless of whether you want to give someone a good day or a good upbringing. But some children have it a little harder in the beginning. Sometimes because they are sick or tired. Sometimes because they do not have the strength to eat as they should, which means that they do not grow as they should. For them, there is MiniMax® from Nestlé – because everyone deserves a good start.
Sveriges Fotterapeuter / CCS
Cooperation for the good of the feet
Two customers that we united in an advertising concept that was literally out of the box. By giving podiatrists ‘customers access to CCS foot care products and vice versa, a new collaboration with the feet’ best interests was created in focus. In ads and banners, we created advertisements that stretched and collaborated with each other. A solution that partly showed the close collaboration for real – and partly created increased web traffic from day one.